卡卡西:<p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family:宋体;font-size:10.5000pt;"><font face="宋体"><span style="font-size: 11.5pt;">今晚在逛淘宝首页时,发现了一张很吸引眼球的海报,长这个样子:</span></font> </span> </p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family:宋体;font-size:10.5000pt;"><font face="宋体"><span style="font-size: 11.5pt;"><br /></span></font> </span> </p> <p style="margin: 0pt 0pt 0.0001pt; text-align: center; font-family: Calibri; font-size: 10.5pt;"><span style="font-family: Calibri; font-size: 11.5pt;"> </span></p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family:宋体;font-size:10.5000pt;"><font face="宋体"><span style="font-size: 11.5pt;"><br /></span></font> </span> </p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family:宋体;font-size:10.5000pt;"><font face="宋体"><span style="font-size: 11.5pt;">挺吸引的吧?</span></font><span style="font-size: 11.5pt;">……反正我觉得挺吸引我的,于是我就如图所愿点进去“看重点”……</span></span> </p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family:宋体;font-size:10.5000pt;"><br /></span></p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family:宋体;font-size:10.5000pt;"><font face="宋体"><span style="font-size: 11.5pt;">原来是</span></font><span style="font-size: 11.5pt;">1</span><font face="宋体"><span style="font-size: 11.5pt;">月</span></font><font face="Calibri"><span style="font-size: 11.5pt;">19</span></font><font face="宋体"><span style="font-size: 11.5pt;">日,淘宝</span></font><font face="Calibri"><span style="font-size: 11.5pt;">iFashion</span></font><font face="宋体"><span style="font-size: 11.5pt;">在杭州创意设计中心举行了</span></font><font face="Calibri"><span style="font-size: 11.5pt;">2017</span></font><font face="宋体"><span style="font-size: 11.5pt;">年度颁奖典礼,把很多有趣的淘宝店铺搬到线下,布置成奇幻好逛的集市,而店铺背后的设计师、主理人和运营们也纷纷到了现场和观众见面。</span></font></span> </p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family:宋体;font-size:10.5000pt;"><font face="宋体"><span style="font-size: 11.5pt;"><br /></span></font> </span> </p> <p style="margin: 0pt 0pt 0.0001pt; text-align: center; font-family: Calibri; font-size: 10.5pt;"><span style="font-family: 宋体; font-size: 11.5pt;"> </span></p> <p style="margin: 0pt 0pt 0.0001pt; text-align: center; font-family: Calibri; font-size: 10.5pt;"><span style="font-family:宋体;font-size:10.5000pt;"><br /></span></p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family:宋体;font-size:10.5000pt;"><font face="宋体"><span style="font-size: 11.5pt;">当然这不是重点</span></font><span style="font-size: 11.5pt;">……重点是我点进去的页面,被做成了线上展览的模式,展示了很多有“特色”的店铺,如下图所示:</span></span> </p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family:宋体;font-size:10.5000pt;"><span style="font-size: 11.5pt;"><br /></span></span> </p> <p style="margin: 0pt 0pt 0.0001pt; text-align: center; font-family: Calibri; font-size: 10.5pt;"><span style="font-family: Calibri; font-size: 11.5pt;"> </span></p> <p style="margin: 0pt 0pt 0.0001pt; text-align: center; font-family: Calibri; font-size: 10.5pt;"><span style="font-family: Calibri; font-size: 11.5pt;"><br /></span></p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family:宋体;font-size:10.5000pt;"><font face="宋体"><span style="font-size: 11.5pt;">然后我在翻看的时候被其中一间店吸引了:</span></font> </span> </p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family:宋体;font-size:10.5000pt;"><font face="宋体"><span style="font-size: 11.5pt;"><br /></span></font> </span> </p> <p style="margin: 0pt 0pt 0.0001pt; text-align: center; font-family: Calibri; font-size: 10.5pt;" align="center"><span style="font-family: Calibri; font-size: 11.5pt;"> </span></p> <p style="margin: 0pt 0pt 0.0001pt; text-align: center; font-family: Calibri; font-size: 10.5pt;" align="center"><span style="font-family: Calibri; font-size: 11.5pt;"><br /></span></p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family: 宋体; font-size: 11.5pt;">“</span><span style="font-family:宋体;font-size:10.5000pt;"><font face="宋体"><span style="font-size: 11.5pt;">未来感新中式配饰</span></font><span style="font-size: 11.5pt;">”……在我印象中,未来感代表着科技感,而中式则代表着复古风,这两者结合在一起,会是什么样子?配图如此清新脱俗,搞不好点进去后有更大的惊喜等着我!于是我又点进了店铺看详情……</span></span> </p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family:宋体;font-size:10.5000pt;"><span style="font-size: 11.5pt;">Emmmmmmmmm</span><font face="宋体"><span style="font-size: 11.5pt;">,点进去封面是这个样子的,无惊无喜吧,是一间主打原创设计的饰品店。暂时还没有从封面的产品设计中体验到“未来感”体现在哪里。</span></font></span> </p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family: 宋体; font-size: 11.5pt;"> </span></p> <p style="margin: 0pt 0pt 0.0001pt; text-align: center; font-family: Calibri; font-size: 10.5pt;"><span style="font-family: Calibri; font-size: 11.5pt;"> </span></p> <p style="margin: 0pt 0pt 0.0001pt; text-align: center; font-family: Calibri; font-size: 10.5pt;"><span style="font-family: Calibri; font-size: 11.5pt;"><br /></span></p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family:宋体;font-size:10.5000pt;"><font face="宋体"><span style="font-size: 11.5pt;">于是我继续翻看店里的产品,试图找到能够体现刚才那句广告语中的</span></font><span style="font-size: 11.5pt;">“未来感”的产品。</span></span> </p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family:宋体;font-size:10.5000pt;"><font face="宋体"><span style="font-size: 11.5pt;">这家店卖的东西系列不多,只售卖包袋、项链、戒指</span></font><span style="font-size: 11.5pt;">\</span><font face="宋体"><span style="font-size: 11.5pt;">手链、耳环</span></font><font face="Calibri"><span style="font-size: 11.5pt;">\</span></font><font face="宋体"><span style="font-size: 11.5pt;">耳钉这几系列商品,而且每个系列下面的商品并不多,包袋系列下面只有两款包包:</span></font></span> </p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family:宋体;font-size:10.5000pt;"><font face="宋体"><span style="font-size: 11.5pt;"><br /></span></font> </span> </p> <p style="margin: 0pt 0pt 0.0001pt; text-align: center; font-family: Calibri; font-size: 10.5pt;"><span style="font-family: Calibri; font-size: 11.5pt;"> </span></p> <p style="margin: 0pt 0pt 0.0001pt; text-align: center; font-family: Calibri; font-size: 10.5pt;"><span style="font-family: Calibri; font-size: 11.5pt;"><br /></span></p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family:宋体;font-size:10.5000pt;"><font face="宋体"><span style="font-size: 11.5pt;">产品设计非常小清新,无论是从产品的配色还是从产品海报设计上来看。产品设计也倾向于极简风格。但这和</span></font><span style="font-size: 11.5pt;">“未来感”有什么关系呢?</span></span> </p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family:宋体;font-size:10.5000pt;"><font face="宋体"><span style="font-size: 11.5pt;">继续看其他系列,项链。老实说,要论漂亮程度,这家的极简设计风还是非常漂亮的。好些项链都设计得很有气质。</span></font> </span> </p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family:宋体;font-size:10.5000pt;"><font face="宋体"><span style="font-size: 11.5pt;"><br /></span></font> </span> </p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family: Calibri; font-size: 11.5pt;"> </span></p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family:宋体;font-size:10.5000pt;"><font face="宋体"><span style="font-size: 11.5pt;">再来看戒指和手链。这个系列感觉并没有很出彩的设计。</span></font> </span> </p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family:宋体;font-size:10.5000pt;"><font face="宋体"><span style="font-size: 11.5pt;"><br /></span></font> </span> </p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family: Calibri; font-size: 11.5pt;"> </span></p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family: Calibri; font-size: 11.5pt;"> </span></p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family:宋体;font-size:10.5000pt;"><font face="宋体"><span style="font-size: 11.5pt;"><br /></span></font> </span> </p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family:宋体;font-size:10.5000pt;"><font face="宋体"><span style="font-size: 11.5pt;">这个手链应该是和刚才那个项链是配套的。款式基本一致。</span></font> </span> </p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family:宋体;font-size:10.5000pt;"><font face="宋体"><span style="font-size: 11.5pt;">最后看款式最多的耳环</span></font><span style="font-size: 11.5pt;">\</span><font face="宋体"><span style="font-size: 11.5pt;">耳钉系列。</span></font></span> </p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family:宋体;font-size:10.5000pt;"><font face="宋体"><span style="font-size: 11.5pt;"><br /></span></font> </span> </p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="text-decoration: underline;"></span><span style="font-family: Calibri; font-size: 11.5pt;"> </span></p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family:宋体;font-size:10.5000pt;"><font face="宋体"><span style="font-size: 11.5pt;">老实说,设计是蛮好看的。我想能够体验</span></font><span style="font-size: 11.5pt;">“未来感”的耳环,只有下面这款了,把灯泡挂在耳上:</span></span> </p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family: 宋体; font-size: 11.5pt;"> </span></p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"></p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family: Calibri; font-size: 11.5pt;"> </span></p> <p style="margin: 0pt 0pt 0.0001pt; text-align: justify; font-family: Calibri; font-size: 10.5pt;"><span style="font-family:宋体;font-size:10.5000pt;"><font face="宋体"><span style="font-size: 11.5pt;">逛了一圈,看了一溜的极简风设计,虽然视觉美感是足够的,每个款式都美轮美奂,但</span></font><span style="font-size: 11.5pt;">“极简”</span><font face="Calibri"><span style="font-size: 11.5pt;">=</span></font><font face="宋体"><span style="font-size: 11.5pt;">“未来感”吗?所以我又度娘了一下,发现对于未来感的定义有很多种,比如有人认为未来感离不开高科技、科幻和太空元素(比如我),有人认为未来感设计的基本特征是以几何为主要图案,设计偏极简主义。如果以后一种观点来看,这家店的极简设计风格似乎是符合的。那么,你心目中的“未来感设计”应该长什么样子?是这个样子吗?</span></font></span> </p><span style="font-size: 11.5pt;"> </span> <p> (此文为集诚信原创,转载请注明。) </p>