NY:<span style="font-size: 20px;"><strong>乔布斯:我的一个重要原则是专注和简单。 简单其实比复杂更为困难!</strong></span> <br /> <br /> <br /> <br />1. “We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? And we’ve all chosen to do this with our lives. So it better be damn good. It better be worth it.” – Fortune, March, 2008 <br /> <br /><span style="font-size: 16px;">“我们实际上没有机会去做很多事情的,况且每个人都应该做到非常出色的境地。因为这是我们的人生,而生命实际上是很短暂的。人生过完了人就死去。我们选择了耗费我们的生命来做这个事情,因此,我们得把它做到极致做到非常棒的境界,做到对得起我们付出的人生。” 财富杂志,2008年3月。</span> <br /> <br />2. “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance. It is so hard. You put so much of your life into this thing. There are such rough moments in time that I think most people give up. I don’t blame them. It’s really tough and it consumes your life. If you’ve got a family and you’re in the early days of a company, I can’t imagine how one could do it. I’m sure it’s been done but it’s rough. It’s pretty much an 18-hour day job, seven days a week for a while. Unless you have a lot of passion about this, you’re not going to survive.” – Smithsonian Institution Oral History Interview, April 20, 1995 <br /> <br /><span style="font-size: 16px;">“我坚信区别成功的创业者和不成功的创业者的因素中,有差不多一半是归于纯粹的坚持和不屈不挠。创业是非常难的,你可能为之付出你人生的大部分。 创业中总是有如此艰难的时刻,我相信大部分人都会放弃。 我并非要去批评那些人。 创业是相当困难的而且它不断地吞噬你的人生。 特别是如果你还有家庭并且处于创业的早期阶段时,我几乎无法想象如何去克服那种困难。 肯定有人在那种状况下成功过,但无论如何那绝不是一件简单的事情。 创业,差不多是一件每天要干18个小时的工作,每周七天如此。而且这样的状况会持续相当长一段时间。 除非你对它有强大的热情和爱,否则你不会成功的走出来的。” Smithsonian Institution Oral History采访, 1995年4月20日</span> <br /> <br /> <br /> <br />3. “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” – Bloomberg BusinessWeek, May 25, 1998 <br /> <br /><span style="font-size: 16px;">“通过收集一般消费者的想法来设计产品是非常困难的。因为很多时候,人们其实并不知道他们到底要什么,直到你把新产品展示给他们。”</span> <br /><span style="font-size: 16px;">布隆伯格商业周刊,1998年5月25日</span> <br /> <br />4. “That’s been one of my mantras — focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.” – Bloomberg BusinessWeek, May 25, 1998 <br /> <br /><span style="font-size: 16px;">“我的一个重要原则是:专注和简单。 简单其实比复杂更为困难。你必须努力才能够使你的思维足够清晰,清晰到能让简单得以实现。” 布隆伯格商业周刊,1998年5月25日</span> <br /> <br />5. “The greatest thing is when you do put your heart and soul into something over an extended period of time, and it is worth it.” – Conversation with original iPhone team, 2007 <br /> <br /><span style="font-size: 16px;">“最伟大的事情,就是你真把自己的心和灵魂倾注于一件事情,而且持续很长时间。最终,事实证明这件事情是值得你的努力的。” 2007年和最早的iPhone团队的对话</span> <br /> <br />6. “My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.” – Playboy, February, 1985 <br /> <br /><span style="font-size: 16px;">“我生活中最喜欢做的事情是不需要花钱的。 很明显我们所有人都拥有的最宝贵的资源是时间。” 花花公子杂志,1985年2月。<br /><br /></span> <br /> <br />7. “Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.” BrainyQuote <br /> <br /><span style="font-size: 16px;">“我们要成为产品质量上的标准。一些人仍然不习惯一个期待杰出和极致的世界。” BrainyQuote<br /><br /><br /><span style="font-size: 14px;">(未完待续)</span> <br /> </span> <br /><span style="font-size: 14px;"><strong>(翻译: NY。转载请注明译者和集诚信 jichengxin.com)</strong></span> <br />